- Headline: The headline must include your company’s name, clearly state the announcement, and stay concise. Avoid promotional language.
- Dateline: Start your release with a dateline that includes the location and date of the announcement (e.g., Austin, Texas–(March 15, 2024)).
- Lead Paragraph: Your first paragraph should answer the essentials while naming your company as the source. Ensure it uses an objective, factual tone to capture immediate interest.
- Body Content: Expand on your announcement with relevant details, facts, and stats. Use clear, concise language, and structure content in a way that is easy to read, avoiding fluff and unnecessary repetition.
- Quotes: Include 1-2 quotes from key figures, such as the CEO or project lead, to add credibility and provide a human touch to the announcement.
- Boilerplate: Add a 2-3 sentence boilerplate about your company, focusing on who you are and what you do. This section should be neutral and avoid any self-promotional tone.
- Contact Information: Provide complete contact details, including a real person’s name, title, email, and phone number. The contact should be authorized to represent your company and answer media inquiries.
- Formatting: Follow press release standards by keeping the word count between 400–1,200 words and limiting links up to 10 and images to 4. Adhere to a professional structure without resembling a blog or sales pitch.
- Tone and Voice: Write in the third person throughout the release, avoiding the use of “I,” “we,” “you,” or similar pronouns. Maintain a neutral tone without making exaggerated or unsupported claims.
- Compliance: Ensure your release avoids prohibited topics, complies with all publisher guidelines, is error-free, and all claims are accurate and backed by data or verifiable sources.
